The OKR tool for product managers

Manage the OKRs for yourself or your product teams

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Illustration of how Initiative.ly ties goals, to measures, to Initiatives for each Quarter

Manage personal OKRs

In addition to making it easy to manage the 3-5 Objectives or Goals important to you in each quarter - Initiative.ly helps draw a line between execution & your Objectives. E.G:

  • Objective:
    Increase recurring revenue
    • Key Result:
      Increase MRR to 250k
      • Initiative:
        Convert 1000 mid-tier users to pro package
      • Initiative:
        Convert 1000 free users to mid-tier subscribers
Create the Goals or Objectives important to you in each quarter, nest key results or measures underneath with initiatives assigned to those.

Manage OKRs by high level areas of focus

Manage each team's OKRs independently of each other or define high level areas of focus for your overall product & place each team's objectives under the relevant categories.

  • Area of Focus:
    Customer Satisfaction
    • Objective:
      Increase recurring revenue
      • Key Result:
        Increase MRR to 250k
        • Initiative:
          Convert 1000 mid-tier users to pro package
        • Initiative:
          Convert 1000 free users to mid-tier subscribers
High level areas of focus are defined with all team goals assigned to each

Manage OKRs by team

In addition to making it easy to manage the 3-5 Objectives or Goals important to you in each quarter - Initiative.ly helps draw a line between execution & your Objectives. E.G:

  • Team:
    Growth
    • Objective:
      Increase recurring revenue
      • Key Result:
        Increase MRR to 250k
        • Initiative:
          Convert 1000 mid-tier users to pro package
        • Initiative:
          Convert 1000 free users to mid-tier subscribers
Create the Goals or Objectives important to you in each quarter, nest key results or measures underneath with initiatives assigned to those.
Screenshot showing what we're doing, why - key dates, detailed progress & status updates
From Left to Right. See the overview of Key Results assigned an Objective. Key Dates for initiatives (middle) and updates for a Key Result over a quarter.
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